Five quick thoughts on telling stories, George M, from Thailand.
“Marketing is no longer about the stuff that you make, but about the stories you tell.”
– Seth Godin, author, entrepreneur, marketer, and public speaker
Telling your own story about how you got started, the obstacles you have faced as a beginner, the ups and downs of building a team, and eventually some measures of success you have achieved, if told simply and honestly will do more wonders than beating your own drums!
1. Authenticate – I am a real person
The purpose is to build relationships. To help your prospect see and feel like you are a real and a genuine person. Of course the best way to do that is to Be a Real and Genuine Person.
2. Prove your character
Include a character testimonial of you or one of your team members. The last thing a potential prospect wants is to find out that they’re working with a superficial person who will not deliver the results they promised.
3. Trouble and Success
People want to do business with people they know, like and trust. Telling both good and bad stories, successes and troubles, victories and defeats are important. We all know no one is perfect, don’t pretend to be. We have all suffered setbacks but that we are still here in business, succeeding says clearly than anything Setback do not stop us.
4. Provide social proof. Include customer reviews
They give your Prospects a snapshot of what the general public thinks of your business or services. Share both good and bad reviews. They highlight how a customer was dissatisfied but well served into high customer satisfaction.
5. The speed and certainty of results
Provide examples and testimonies of your affiliates successes. Show that they tried other strategies for an extended period but struggled to achieve success until they found you. Elaborate on how these Affiliates achieved tremendous momentum right away after starting to work with you and on your team.
“The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come.”
– Steve Jobs
“And do you know what is the most-often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling . . . good storytelling . . . is a vital component of a marketing campaign.”
–Gary Halbert, author, marketing practitioner, copywriter